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Elements and Performance Criteria

  1. Prepare to develop a sales or marketing strategy
  2. Develop a sales or marketing strategy
  3. Implement and monitor sales or marketing strategy
  4. Review and report on sales or marketing strategy

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

standard operating procedures (SOPs)

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

Market includes, but is not limited to, one or more of the following:

local markets

national markets

global markets

Production and marketing practices include, but are not limited to, one or more of the following:

import and export of materials, components or complete products

direct marketing

wholesale and retail store distribution

exhibitions, shows and events

Develop a sales and marketing strategy includes, but is not limited to, the following:

analysis of business goals and market trends

marketing strategy options

monitoring and measuring of financial data

review procedures and liaison with other departments

Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs), safe work practices

applying relevant standards

interpreting and analysing goals and market trends

determining strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

developing a strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget, for at least one (1) fashion or textile item

coordinating personnel to implement the strategy

establishing monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

measuring and monitoring financial and other relevant data against objectives

reviewing and proposing changes to modify sales or marketing strategy

preparing report on sales or marketing strategy outcomes and recommendations, according to workplace procedures, for presentation to management meetings.

Knowledge Evidence

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

the industry, including markets, local and global trends and how these impact on the workplace

workplace products

key elements of production capability in terms of its implications for sales and marketing strategy

components of sales or marketing strategies

sourcing procedures

range of distribution channels (e.g. direct marketing, chain stores, niche markets)

strengths, weaknesses, opportunities and threats (SWOT) analysis techniques

requirements of workplace policies and procedures, structure and technical competency in relation to a sales or marketing strategy

quality standards and practices

workplace procedures

recording and reporting practices.